My interview with Tony Krupicka is quickly becoming one of the most-viewed pieces on this site. While most of the reviews and comments have been positive, there were several that raised a legitimate question: why is Tony an “influential coffee person?” Fair enough. This is a good opportunity to elaborate on what I consider to be key factors in determining who the “coffee people” are.
Coffee is like gourmet cupcake stores or Korean BBQ food trucks – it’s everywhere. It exists in various forms, is sold and consumed in various environments, and by various people. Whether one realizes it or not, coffee is a steeped staple in modern life; one does not necessarily have to even be a coffee drinker to be a part of the “coffee value chain.”
Given this vast omnipresence of coffee and the faces behind it, not one stereotype defines a “coffee person.” The range of individuals included in the Coffee People Q&A series (and those that will be featured in upcoming installments) are as diverse as the types of coffee flavorings some choose to wreck their mugs with. Some are professional roasters and baristas, others are coffee bloggers, some are musicians, others are artists. This range is what inspires one to write about coffee.
As Tony pointed out in his first sentence of the interview, he is not “a very educated/informed/nuanced coffee consumer.” Indeed, coffee seems to be only tangentially related to mountain running. The correlation between the two would be a stretch for some, an ambiguity for others.
But consider this. One sunny afternoon in Boulder, CO, Tony posts a photo on his social media page, a photo of a Bialetti sitting on a portable burner on the tailgate of his pickup. A pair of running shoes in the background. That single photo sparked a string of responses, almost all of which revolved around brewing coffee with a Bialetti, or portable coffee brewing in the mountains.
That is coffee influence.
The essence of the Coffee People series is to capture the role of coffee in people’s lives, how coffee has shaped them, and how they have shaped the realm of the coffee world. Another objective is to paint how coffee influences different cultural sectors, be it design, fashion, music, food, or mountain running.
Being a professional coffee person is no prerequisite for coffee talk. To go even further, being a so-called “knowledgeable” coffee drinker is no prerequisite for coffee talk. Whether one drinks only the finest hand-poured brews, or any old steaming black cup of joe, coffee talk is coffee talk. The breadth of folks involved in this daily ritual is what makes the series.
So who brews daily morning shots at 11,000 feet above sea level, in a truck? A coffee person.